Eric Carle and miffy
“We're looking at stuff all the time, all day long. And I just think that whatever our eyes touch should be beautiful, tasteful, appealing, and important.” - Eric Carle
Eric Carle is acclaimed and beloved as the creator of brilliantly illustrated and innovatively designed picture books for very young children. His best-known work, The Very Hungry Caterpillar, has eaten its way into the hearts of literally millions of children.
With 7 million books sold annually, The Very Hungry Caterpillar is recognized as one of the top children’s books of all time globally. It is currently the #1 selling board book in the U.S. Since the Caterpillar was published in 1969, Eric Carle has illustrated more than 70 books, selling more than 132 million copies around the world, with one of his books bought every 30 seconds.
After nearly half a century, The World of Eric Carle brand, like the book, is still being discovered by new generations. The Very Hungry Caterpillar remains unique and uniquely recognizable, making it enormously appealing to parents and gift-givers alike.
“Why is Miffy so timeless? That is difficult to explain, but a child is also timeless.” - Dick Bruna
Miffy is the cute kids’ bunny who also happens to be a modernist masterpiece.
Dick Bruna's iconic little white rabbit has adventured and endured for over 60 years, becoming a global superstar since first featuring in Bruna’s bedtime tales.
In 1955, Bruna, then a 27-year old designer, rented a tiny summer home on Holland’s North Sea coast. Every evening, as the sand turned a golden pink a baby rabbit would come springing through the long, sun-bleached grass. Soon this little rabbit became a fixture in the good-night stories Bruna crafted for his young son.
Since then, the adventures of Miffy and her friends have featured in over 120 books, which have been translated into more than 50 languages and have sold over 90 million copies.
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